A Day in The Life

Welcome to my blog. I usually don’t spend much time on social media, so I chose this class as a challenge to get out of my comfort zone. Most of the sites or applications I use daily consist mainly of Facebook and news outlets. Facebook is the most common site used, and I ultimately downloaded it to keep in contact with friends and family over the years. Being that Facebook is a major Social Media source; it allows me to post media or write messages to friends and loved ones to stay informed. Although Facebook offers many articles for news-related material, I remain tied to the Associated Press application on my phone. Associated Press (AP) was founded in 1846 and, in my opinion, offers the most fact-based information. AP is known for being a non-profit co-op that extends worldwide to include more than 100 countries.

Typically, when I am on Facebook it is usually an in and out operation. I have found that lately, I am developing negative reactions when using this application. Too often I see political banter on both sides and a lot of non-factual propaganda being spread to the masses. It is very difficult in today’s world to know what is true or false. I have seen an array of posts that offer “health tips” to cure cancer, weight loss in just 7 days, fad diets, etc. In my view, several ads pull you from all angles, solely based on what you google searched one day. Although the news isn’t always sunshine and rainbows, I have found that being aware of my surroundings and being connected to reality at least grants me situational awareness.

As mentioned above, marketing has found a way to reach you through all social media platforms. This ability is based on your algorithms, previous advertisements visited, friends, groups, clubs, etc. Digital media today breaks previous barriers “By seamlessly weaving together content, advertising, marketing, and direct transactions, online media can provide unprecedented access to individual consumer data along with a variety of direct-response and brand-marketing opportunities” (Kathryn C. Montgomery Ph.D., 2009). Marketing has evolved significantly, and some may say too much, however, consumers have little “work” to do when looking for things to purchase, its practically right in front of them now. 

 

 

Reference

Kathryn C. Montgomery Ph.D. a, a, b, AbstractBecause of their avid use of new media and their increased spending power, Alvy, L. M., Weber, K., Subrahmanyam, K., Montgomery, K. C., Medicine, I. of, Moore, E. S., Calvert, S. L., Linn, S., Strasburger, V. C., Story, M., Harter, S., Uhlendorff, U., Hill, J., Gross, E. F., Jackson, L. A., … Brake, D. (2009, June 21). Interactive food and Beverage Marketing: Targeting adolescents in the Digital age. Journal of Adolescent Health. https://www.sciencedirect.com/science/article/abs/pii/S1054139X09001499